Personal Branding, Public Personas, and the Power of Positioning in the Digital Era
For a long time, business decisions were often justified with a familiar expression: “I have a feeling this will work.”
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How Generations Consume Communication
How Generations Consume Communication
Neymar as a Communication Phenomenon: Between the Idol and the Brand
Neymar as a Communication Phenomenon: Between the Idol and the Brand
How Cultural Movements Reshape Markets
How Cultural Movements Reshape Markets
How Generations Consume Communication
How Generations Consume Communication
The Age of Hypercommunication
The Age of Hypercommunication
Brands in Times of War: Silence, Positioning and Responsibility
Brands in Times of War: Silence, Positioning and Responsibility
Brand Positioning in Times of Natural Disasters
Brand Positioning in Times of Natural Disasters
North Voices
PERSPECTIVES FROM OUR TEAM
Communication and Marketing Trends for the Second Quarter: Staying Relevant in a Fast-Paced Scenario
Communication and Marketing Trends for the Second Quarter: Staying Relevant in a Fast-Paced Scenario
Politics, Communication, and Brands: Risks and Opportunities During Election Years
Politics, Communication, and Brands: Risks and Opportunities During Election Years
The Gut Feeling is Dead
The Gut Feeling is Dead
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You Don’t Know Your Customers. You Know an Average.
You Don’t Know Your Customers. You Know an Average.
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The End of “Beautiful Branding”